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Change the Game – Awards

Johan Cruijff ArenA Fieldlab

Do you want to grab the chance to optimise your solution for the largest stadium in the Netherlands, benefit from over 50.000 fans visiting bi-weekly and get help to scale across the world? We aim to select 30 innovative solutions to participate in the Johan Cruijff ArenA Fieldlab. This means access to the JCA stadium, its facilities and its data to further develop your service or product.

So what is the Johan Cruijff ArenA Fieldlab?

A physical space – Develop your solution in the Johan Cruijff ArenA with access to innovative facilities, our well established and organised datalake, and advanced wireless and connected communication facilities including a testbed for exploring 5G connectivity

A process – 90 days in which you are supported by relevant partners to help you deliver and further develop your solution

Resources – Possibility to receive technology, consulting and financial resources to support your roadmap

Publicity – Active communication by JCA about your solution: both online and on stadium- or event related conferences worldwide

The ultimate objective of the Fieldlab is to implement your solution in collaboration with the Johan Cruijff ArenA and partners. Additionally, you can benefit by finding a launching customer and leveraging Johan Cruijff ArenA (JCA) and its partners’ vast network to accelerate your business development. Other awards include:

Implementation support by our collaboration partners

KNVB as implementation partner could help scale your solution at Dutch national team football matches with international media coverage.

Research Support by Amsterdam University of Applied Science

The team that is awarded with research support by Amsterdam University of Applied Science will receive dedicated research support from a team from Amsterdam University of Applied Science Digital Society School for 20 weeks.

Technology support by TNO

Selected teams can opt to receive dedicated technological support (in use of technologies) from TNO. Categories of technologies provided by TNO include Sport & Media Production, Hospitality, Safety & Security, and Media Distribution Technologies. Technologies provided by TNO include the Virtual Director, the Virtual Lens, Person Tracking, Person Re-identification, and Tiled Streaming. Click here for a full in-detail overview of possibly relevant technologies provided by TNO. 

Innovation Partner support by our Amsterdam Innovation Arena partner KPMG

The team will receive dedicated business development support from the innovation team to further refine their business case and route to market.

Innovation Partner support by our Amsterdam Innovation Arena partner TNO

The team will receive dedicated consultancy support from TNO including an assessment on application of relevant TNO technologies for their solution. Also, TNO will bring the team in contact with the TekDelta community and services.



Do you have a question or want to get in contact with one of our experts? Do not hesitate to contact us via the form below or mail us directly on

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