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Distance Doesn’t Matter


As there are only so many seats, we would like to involve those who cannot make it to experience an event ‘in person’. People who are not able to come to an event (e.g. due to travel distances, or budget limitations) may enjoy the event through media coverage, either live or time-shifted (e.g. second screen or on-demand services. However, this experience is still far from actually being in the stadium and feeling as one with the crowd, and with the players on the field or the artist/performer. Additionally, as our visitors want to be as close as possible to the artists or athletes, how can we provide all fans (in the stadium as well as remote) with an experience as close to, and engaged in, the spectacle as possible?


What are we looking for?

We are looking for solutions that allows fans to feel like they are actually at the event, including pre- and after-event experiences. This entails finding new ways to cover events in a way that fans experience being present on the field, in the crowd, overseeing and enjoying the event. Solutions could include ways to use “high-end” media coverage technology. These could be translated to a cost-effective setup for smaller related events taking place on training grounds or youth events outside the ArenA that do not allow for high-end media coverage.

Solutions could use different types of channels, consoles, and devices that are available to get closer to the experience of the players on the field or the performing artist(s). These channels can range from big screens (in a large space and non-personal) to mobile (personal anywhere, shareable, and social), home (intimate), or otherwise. Engagement is key, bringing the action to where you are, immersion not per se. Interaction might be a way to enhance the experience, but should not be a requisite.


Issues to consider

– A solution should go beyond a typical ‘second screen’ solution with stats;
– Enhanced visualizations and graphics of what is going on improve engagement;
– Technologies such as holograms or augmented/virtual reality could enhance the experience from a distance;
– Solutions could also be used inside the stadium by visitors that attend the event;
– Use data and content to experience and add services;
– Many events have legal rights restrictions regarding the content;
– There will be privacy-related issues when dealing with capturing and distributing content during an event.


What we are not looking for

– We are not only looking for 360-degree video experiences.